They informed me that American Crafts had purchased WRMK and it was going public that day. They wanted me to find out before it went public. I was not at all expecting this, so I probably was saying WOW a little too much. WRMK is a large family based company with amazing tools and albums. How many of you have bought and use the Cinch because of my workshops? I even have one in my kitchen drawer.
I have been fortunate to design beautiful speciality albums and card sets with them. I was so proud of the designs and sizes that I designed and they reproduced for me. Their expertise and magic mixed with the design have been selling out nonstop. I myself have had a had time getting them due to their popularity.
Recently, I debuted STUDIO GOLD at the NYC Stationery Show. It was a BIG success. I love that WRMK let me go crazy with my imagination. The albums I wanted to do was different. I have the standard size, 8.5x11, 6x12 and 4x4. I told Andrew I knew this new smaller sizes would have great appeal. I remember them calling me and saying are you REALLY sure your customers will buy 8.5x11? Will they really buy 6x12? We had designed special sized exclusive page pockets together to debut them. I did a clear 4x4 album with a gold foil heart. I am so in love with the clear with the gold cabana stripe album in 8.5 x 11. It's my everyday binder. All my albums had the gold book plates and the attention to detail that I knew would be exclusive and different. I assured Mike and Tavnir with confidence that what I had designed and created was so new and fresh and that I was going for another memory keeping audience. They always believed in me and trusted my design details. Even when they were different. By the way all the Teresa Collins albums below are GOLD FOIL (shiny)
triangles, woodgrain, dots and cabana stripes and gold heart. The cards are the same in my sets.
This is what I wrote on my Facebook page last night:
Today as many of you found out, I too found out that We R Memory Keepers has been purchased by American Crafts. Like many of you, I did not know about this huge development. At this current time, I wanted to acknowledge the many concerns, emails, texts and phone calls that have happened with this announcement. It is my understanding that Studio Gold and all of my previous albums and card sets with Albums Made Easy will still be available directly from WRMK. Many are sold out again, but efforts are being made to make sure that they will be back in stock soon. I am truly thankful for the success and excitement that my products have brought to the memory/photo keeping market. I met today with Andrew and the President of American Craft. At this time, I am not commenting on the relationship going forward. Please know that I appreciate your support and only want to express how much I have loved working with Andrew and the WRMK staff. They do offer the best quality albums and card sets in the industry. I can't wait for you to see the TC STUDIO GOLD collection of albums and cards. I will be teaching with my TC HELLO LIFE and QUOTED albums next week at She Scrapbooks in Florida. They will have my new STUDIO GOLD line of albums in stock.
You probably are still wondering and asking yourself what and how this does and will effect
my line of albums and card sets with WRMK. I want to let you know that as a company Teresa Collins is still my own company. I am the owner and only designer of STUDIO GOLD with Teresa Collins. I designed these albums at my home, in my laundry room with gold leaf paint as a visual mock up. ha!
I respect Andrew Hiller and his need to make the best decision going forward for his company. I am still processing the entire new relationship with American Craft and seeing how this new purchase does inevitably effect me and my brand of designer series of speciality albums and card sets.
I will not go into detail private conversations and things that simply should not be shared. Please know as a business owner and passionate designer, I always strive to make smart business decisions. I will make sure my exclusive lines and ideas are kept and maintained, and branded as Teresa Collins. I have read over 300 emails since the news broke. I love how protective you are of me and what I create. I am reading your concerns. Please know that I cannot address each of you at this time. I will keep you all updated but MOST of all THANK YOU for caring. THANK YOU for wanting to make sure my ideas and inspiration are supported and acknowledged. I announced before the STATIONERY SHOW you were going to see TC albums and card sets that had NEVER been done before. I am so proud of this. THANK YOU for seeing this and supporting me. I truly am thankful.
NOW... I thought I would start sharing more of my STATIONERY SHOW TERESA COLLINS DEBUT. I can't wait for the products to be available. I had NO IDEA how much to produce until after the show and needed to get numbers. I am happy to say my lines are being manufactured and I will know and post a ship date as soon as I can.
This is my brochure, CALENDAR and NOTEBOOK. *you can see my gold foil business card too.