As many of may have heard or seen, the Jo-Ann partnership is setting at the stores across the country. I have been in the craft industry for 14 years now. It has truly changed in the past years. I have always and will always support the independent stores. These are the smaller (and larger stores) that are not considered "big box."
I knew that many people may not be aware that my products have been in Michaels, Jo-Ann, AC Moore, and Hobby Lobby for years. I would do exclusives or offer my products after I had offered the collections to my independent stores first. I know that the crafting industry survives because of both the independent and big box together. So many crafters shops at both and there are simply needs for both. Most LSS survive because they bring in so much variety and bring in all the collections. The big box may bring in ONE collection. The truth is that when I started in the craft industry, we had probably close to 5,000 plus stores in the independent market. A product run can be at a smaller amount- 2,400 units. Sadly, the independent market has drastically decreased with many stores closing. This means that the number of stores now cannot support the minimum needed to do a production run for a company. This means, with out "big box" orders, many manufactures will not be able to even continue to survive. I had another company in the industry tell me to "not post" about some who would not understand my partnership. They said, "don't worry about anyone who won't support you and you don't need them." Guess what? I disagree. YOU deserve to know WHY I said yes and truly am thrilled about this opportunity. You deserve to know that I care about EVERY single one of my stores. I will personally call you and explain this to you. Please know I do care. I am deeply thankful for each of you that carry and or buy my products. It is because of you that I am able to design. I love what I do and I do need each of you.
Many feel that if you sell to big box that you are hurting the industry. However, the truth is that as a company there are simply not enough independent stores around to keep most companies profitable. We need more stores in able to produce the minimum quantities needed and pay our employees.
What can I do? I travel and teach at independent stores year round. I decided years ago that I will visit stores in hopes to educate and hopefully inspire their customers. I host several events and invite the retailers to come. I offer collection lines months in advance to the independent market. I am 1,000% passionate and committed to keeping the crafting industry going.
My brand new products are hitting Jo-Ann Fabric and Craft stores right now. The original HELLO MY NAME is -
was debuted in January 2014.
This amazing "new" line has been"refreshed and I designed NEW products" for Jo-Ann. I stand behind this decision as I know that I want to be around as a brand and company. I know that my intention is to excite and promote my products to as many crafters as I can.
I am proud to be partnered with a company who believes in
my designs and passion for preserving memories and the WHO, WHAT, WHERE and DETAILS of life.
I can't thank you all enough for the support. I am sorry if this decision in any way makes my independent stores decide to no longer carry my brand. I knew I would post this blog post someday. I know many of you do not know the "behind the scenes" of what it takes to survive as a manufacturer. I knew I needed to share this post. I want you to know that I am thankful for those of you who love me enough to want me to not only survive but shine in a tough economy.
If you are a retailer, most of you KNOW me. I love you dearly and I will personally do anything I can to help you. You know that I will always do everything I can to support you and our industry equally.
Thank you for your support. I know that together my branded products in both the "larger" and "smaller" locations are a way to tell my story. I will continue to make store visits. I can't wait to share more with you about the Jo-Ann debut of my products.
TODAY... you can see my FISKARS Teresa Collins collection of tools, scissors, punches, trimmer and more. FISKARS is doing a BIG giveaway today on their Facebook page.
Want to take home a fabulous prize pack of Teresa Collins Designs tools from Fiskars, plus crafting supplies and embellishments valued at over $500? Just tell us what inspires you to create, and you’ll be entered in our fantastic giveaway! Enter now:http://shout.lt/CNf3.
OVER $500.00 GIVEAWAY
to celebrate the launch of the Teresa Collins & Fiskars. This has been their biggest partner launch ever and it's only going to GROW.
They are WHITE, pink and accents of GOLD.
The new Teresa Collins products have launched and are NOW live and shippable on www.Fiskars.com.
There are18 NEW items in this debut
and collection. I can't pick a favorite....
The best thing ever is that TODAY- I got to pick up my sweet husband from Huntsman Cancer Institute. It puts in all in perspective. I marveled at God's hand in allowing this to happen so fast. He was only in the hospital for one month. HE is the superstar patient. That is super fast for his stem cell transplant. It should or could have been weeks longer. Today my heart is full. My emotions are tender. I see the enormous blessings of him coming home. I am
so grateful for my company and the ability I have to support my family. I see Heavenly Father's hand in this.
I am overcome with thankfulness.